BLACK ENTERPRISE | ARTICLE
BIG DATA BENEFITS NON-PROFITS, NOT JUST TECHIES AND BIG BUSINESS.
Jonathan Gosier, a TED senior fellow alum, founded MetaLayer with business partner Matthew Griffiths in 2011 to help non-technical users perform data-driven research such as trend spotting in big data sets, protective analytics, and visualization using drag and drop data science technology. As an open-source product, the Philadelphia-based company works seamlessly with other data management platforms.
“To get the data you usually have to go to the IT department, accounting department, and other departments,” says Gosier, an alum of the accelerator DreamIt Ventures. “They need SalesForce for their sales data, Quickbooks for their business data. All of these are different technologies and different environments that you have to learn and it can be overwhelming. With our product you can essentially do it all with Metalayer.”
Since its inception the product has helped customers in the intelligence community, government solutions, global crisis response, and public safety, visualize real-time sentiment of people in distress during Hurricane Irene, build products for countering violent extremism in Somalia, and use social media channels to monitor health trends and patterns using the online discussions of combat veterans.
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“Gosier, who formerly worked as an audio engineer for pop music artists like Timbaland, The Neptunes, Britney Spears, and Kanye West, has also been influential in helping non-profit organizations use data to solve crisis situations. He was the director of SwiftRiver, an open source platform by Ushahidi that aims to democratize access to tools to filter and make sense of real-time information. After the earthquakes in Haiti, SwiftRiver compiled real-time web and semantic web data to help validate crowdsourced reports about where help was needed.
Though American-born, Gosier has also been a leader in big data across Africa. He founded Appfrica.com a global innovation consultancy in Uganda back in 2008. Over the past five year’s they’ve become one of the continent’s leading firms specializing in market research, technical solutions and software development, and investment into Africa’s tech sector. Their goal is to help grow the continent’s capacity to do the type of knowledge work that drove Asia’s economic growth over the past two decades, and is currently driving growth in South American countries.
This week, we recognized Gosier for his keen business sense and astute handle on data science, which launched the vision for a technology solution that is not only financially profitable, but profitable for the protection and sustainability of the least among us, as well.
For more on this week’s Tech Startup of the Week, visit the MetaLayer website.